CLEKT Brand Creation

KETL build complex data management systems for large companies including the RAC and Monsoon. They identified a gap for a more flexible subscription-based service, to cater for small-to-medium sized businesses.

I was asked to look at naming and brand creation for this new division within KETL that would link back to the parent company, but also have the ability to become a standalone entity too.

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  • “When we came to launching a product name for our new service at KETL it was important to develop a brand identify that could stand alone but show a route back to KETL if needed. Suffia’s experience and creativity was all that we could ask for. The resulting brand identify was so inspirational that it has gone on to be used in the new CLEKT start-up.”

    Helen Woodcock — former Head of Sales and Marketing at KETL

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