Philip approached me to help brand his new business venture. A creative business that helps clients do challenging projects in unusual ways.
This unconventional approach needed a standout brand, my objective: “To make the business stick out like a sore thumb – in a tasteful way – when compared with consultancy competitors.”
“The name of my business immediately conjures up clichéd imagery of chimneys belching out think bubbles. Or factories making light bulbs. This was never going to happen with Suffia+Co. But I was curious to see how she could make a wild card company look and feel like a genuine (albeit occasional) competitor to departments in the Big Four consulting firms. She did it. Because she got it. I think it’s a cool brand in a boring space.”
