MAC Smarter Research

Workshop 
New brand Identity 
Naming 
Copy/tone of voice 
Photoshoot/image library 
Website design and build

MAC Smarter Research is a market research company. They came to me looking for a way to raise their profile and to stand out in a competitive market. 

Conducting an online workshop was my starting point, to get all parties talking and listening to each other, to discuss issues and sticking points and to talk about company ambitions and what success looked like for them. It was enlightening, valuable and fun and set the tone for the rest of the project.

  • “We had total faith in Suffia from day one that she and her carefully curated team of collaborators would get us to where we needed to get to, on our brand ID journey. Suffia was joy to work with – very responsive and clear in her communication on the process, garnering the respect of the wider team who also felt involved and listened to throughout the process. The three ideas presented were all individually very powerful, backed with substance and we could have easily taken another route. (The quality of output and thinking also highlighted that a DIY approach using some free software would have yielded a totally different and sub-optimal result.) Suffia also had a significant influence on the language used in our company communications and also came up with our strapline which was a real bonus.”

    Michael Alborough — Founder, Consultant 

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