“We needed a partner that would scrutinise our brief, review the market, understand our business challenges and feed this into an insight-driven creative. Following a competitive pitch process, we chose to work with Suffia. Throughout the extensive creative exploration of the brand evolution Suffia worked closely with us to ensure the outcome was a more relevant brand that better reflected our vision and values and delivered better impact and standout on all brand touchpoints. This nine-month project resulted in a successful new brand identity, not only for Viridor but for the whole of the Pennon Group of companies. Suffia was able to bring her knowledge of brand, the business and understanding of our culture into the mix, to create a thoughtful family of identities. Feedback from our teams and clients has been very positive, and we continue to have a good working relationship with Suffia.”